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For subscription-based online dating sites, an essential part of keeping these behemoths happy is informing users when the next payment will happen, in order to make them aware of the subscription model.

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To help answer that question, keep the following in mind: Free sites are geared toward casual daters, while paid sites tend to be for people looking for a serious relationship.Of course, it’s not always that simple, and there are exceptions.But the key to finding the right site (or sites) for you depends on what type of relationship you’re in search of.If you’re just dipping your toes back into the dating pool, free sites can be a great place to start.By using tokenisation or card store, dating sites can improve conversation and approval rates from acquirers.

Estimates suggest that they can also cut the PCI compliance bill by more than 50%, because both solutions take care of the storage of card numbers, a crucial element of PCI compliance.Maintaining conversion and approval rates are essential for any successful dating site.One of the biggest stumbling blocks is that dating businesses taking payments online use the same 7273 Merchant Category Code (MCC) as the escort industry.For users targeted by these criminals, online dating can very quickly turn into a nightmare, causing emotional and financial trauma.Protecting them is a must, from an ethical standpoint as well as with a view to keeping them happy and retaining their business.You may even find that online dating isn’t right for you – if that’s the case, all the better to find out without investing much into the process.