Business plan for dating service

That section grew in the second month to include Canadian and Asian photo personals and will be further expanded to include Russian and Brazilian personals.

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In the course of both completing the application and experiencing the results, singles gain valuable self-awareness and self-esteem.

The Match Mate system was designed by a marriage counselor and former social worker who believes that the pattern of dating in America is backwards.

The authors of this plan are attempting to diversify their business by offering matchmaking franchises to others.

This plan illustrates the franchisor side of planning and preparation, and serves as a counterpoint to the franchisee plans that appear elsewhere in this volume.

Match Mate began as a small, local matchmaking service in Marlborough, Massachusetts.

Matches were made manually while software specifications were developed and the software designed.The company employs three full-time staff, three outside sales representatives, and several contract programmers who maintain and develop the web site presence.Match Mate, Inc., headquartered in Boston, Massachusetts, is a limited Massachusetts company incorporated in June of 1993. Match Mate's explicit purpose is to help singles find compatible long-term or life partners by offering psycho-social screening through the sale of memberships to the service.From its inception in December of 1988 until incorporation, Match Mate operated as a D. The unique matchmaking system matches and cross-matches each client for 350 items of compatibility that are deemed by university researchers to be the most compelling elements in long-lasting relationships.The internal scoring system, based on surveys of how singles rank various categories, declares only those who score at 60% percent or higher.In January of 1996, Match Mate added singles' mall features to its home page.