We noticed that of all these sites, very few were 100% free, with some being up-front paid-for sites, and others having sneaky "hidden" charges to entice members in and then get them to pay.
We decided that these tactics were unfair, so we did a comprehensive of all the features of these sites, and pledged to build the first truly free online dating site.
Florists and gift companies for example may well pay to place an advert on a dating site, and this is how a free dating site can really be totally free.
Dating sites seem to come in three flavours - free, 'pretend free', and not-free-at-all.Obviously there are plenty of UK dating sites out there which are only too delighted to help you find the love of your life, as long as you pay a significant upfront fee, or pay a monthly subscription.We decline about 90% of all new applications on the basis that they do not meet our quality criteria.We hand-check every new member who comes onto the site to ensure they are not a previously-identified low quality person.Of the few that make it through these tests, we constantly monitor and check their activity, awarding "membership points" as they gain trust in our community.
As you search the site you'll notice membership points on members' profiles. When we started back in 1999 there were just one or two dating sites online. Our philosophy has always been that it should be 100% free to meet, message and date when it comes to online dating sites.The only problem is that once you have found someone, you realise you can only wink at them. You take a step towards them to offer to buy them a drink, and some meaty great bouncer dives in between you and asks you for cash before you’re allowed to talk to them.No conversations for you, no cute little messages or swapping numbers. Imagine you were in a bar, and saw someone you really liked, and who seemed to be interested in you too. Then of course there are the totally free dating sites.On the other hand we have the advantage of being totally upfront.