It’s unclear, but a spokesperson said Facebook hopes to begin testing the feature in the coming months.Those tests will determine when it will roll out more broadly. Facebook doesn’t plan to run ads alongside these profiles, either, and won’t use data associated with a user’s dating profile or behavior to target them with ads on other Facebook properties, according to a spokesperson.(New competitor, Match Group, was particularly quick to point out the tone deaf argument.) But as Zuckerberg said: Facebook is going to keep building. “This is about building real longterm relationships,” Zuckerberg said last week. ” Here’s what you need to know about the new feature.
Meet people in our online dating community and receive advice from our relationship experts. You have stories to tell, and passions to share, and things to talk about that are more interesting than the weather.Facebook doesn’t plan to make this a separate app, according to a company spokesperson.Facebook will make some recommendations based on interests and other data, like your location, but you’ll also be able to find possible matches by “unlocking” groups or events on Facebook, which will allow you to connect with other singles who have unlocked those same groups or events.Either person can send the first message, but they’ll only be allowed to send that one unless the recipient replies. The feature is being built by the company’s profile team, which is run by Will Cathcart, a long-tenured product VP who joined the company from Google in 2008.
Facebook is limiting the messages to text-only, meaning no videos or photos or links. Cathcart oversees all Facebook profiles, not just dating, and I imagine we’ll find out who is handling dating specifically once the company actually rolls this feature out.Amongst our most popular demographics are: Christian Singles, Jewish Singles, Black Singles, Hispanic Singles, Asian Singles, 30s Singles and Senior Singles.We understand it can be difficult to find a mate with whom you share a similar background, goals, or beliefs, and regardless of who you may be looking for, eharmony wants to help you find the love of your life.Who needs to hang out in the local coffee shop to find a date?eharmony recognizes it can be difficult to meet people with whom you share common interests and goals within your geographical area, and we can help. The girl next door could be your next date, and your next date could be the best date of your life.Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake.