Lauren Rosewarne is a senior lecturer at the University of Melbourne, co-host of ABC Radio National's "Stop Everything!
" and the author of 9 books including Intimacy on the Internet (Routledge, 2016).
We're already there to like panda videos and share Trump op-eds, so allowing the site a little further into our intimate recesses isn't too big a leap. One of the many shortcomings of meeting a partner online is the transactional and often transitory nature of relationships formed.Despite all the psycho-babble bunting offered by sites like e Harmony, all dating sites are reliant on algorithms: a computer spits out a series of people you're compatible with based on your input such as postcode, smoker status and the degree to which you've been saved by Jesus.While people's values around privacy may be changing — lots of us acknowledge that with free use comes a cost to privacy — there are nonetheless some valid apprehensions about inviting Big Data into our bedroom.Mind you, let's not forget that Facebook is under the covers already: for most Tinder users, Facebook is the gateway, and for anyone surfing porn without logging out of Facebook, Mark Zuckerberg is well aware of your kinks and perversions.In response to Facebook-flight fears, the site synonymous with social media has announced it'll be dipping its toe into the dating game. For a tech company that started out ranking women on hotness before pivoting to "connecting people", it makes sense to fuse the two together with Facebook Dating. While most people didn't #Delete Facebook, some did and many considered it; the platform knows it can't be complacent about its raison d'etre or its suite of offerings.
This explains Facebook's acquisition of platforms like Instagram as well as their buy-outs of the messenger service Whats App and technology like Oculus VR.
Earlier this year, Facebook also stepped up its job postings features in an effort to take on Linked In.
Investors in other online dating platforms appear spooked by Facebook's move into the space.
Shares of Match Group -- the parent company of dating platforms like Tinder, and OKCupid -- plunged as much as 22% on Tuesday afternoon following the news.
Shares of IAC/Inter Active Corp, the majority owner of Match, also fell 11%.
On Facebook's dating service, people will be able to browse events and groups related to their interests, such as upcoming concerts or groups for runners.