Although many dating sites have created successful business models using these tactics, studies consistently show that both men and women find the ‘experience’ on most dating sites to be grossly inadequate.
Simple — Facebook is the only company in the world that is capable of delivering the elusive ‘Holy Grails’ of Online Dating Apps that are necessary to create the truly extraordinary product experience that has been evading singles until now.After launching dozens of dating sites over the years, I’ve learned that the only thing that matters to users (whether they realize it or not) is if there are enough people on the dating app who meet their search criteria.Let’s assume the site has 100,000 users spread out equally in the U. The most basic search of just an age range, gender, and location, will immediately reduce the pool to less than a hundred profiles to browse through, which will take just a few minutes.When more detailed search criteria like height, body type, and ethnicity get applied, that number is further reduced to just a few results.To create an attractive dating profile, you’ll want to write an attention-getting bio.
Attach a handful of unique photos to your account as well.
This is called the ‘network effect,’ which means that a product becomes more valuable when more people use it.
For example, when a female from New York City signs up on a dating site, that’s a new search result and potential connection for many other users.
I’m the founder of Snap Interactive, which created the first successful Facebook dating app in 2007 called Are You Interested?
(AYI), and became the first publicly traded social media company.
So for a dating site to flourish you need a massive user-base with a constant influx of new users.