GIFs and illustrations aren’t being rolled out until 2018, but messaging, calling and photo sharing features are arriving today on i OS and Android.
The launch of the new features follows a couple of other recent updates for POF, including last summer’s launch of a conversation-starting utility called Spark, which lets you comment on an individual part of a user’s profile (like Hinge). Despite these changes, POF along with other older apps are still challenged in terms of overcoming users’ preconceptions.
If people remember it as a dated app with an older crowd, they may never bother with it again, gravitating to newer apps like Tinder, Bumble, or Hinge, for example.
The site boasts that over 1 million relationships are created every year.
POF is a mix between a dating site and a matchmaker service.
Communication is unlimited, even on a free membership.
A cool feature of communication in POF is that you can use your phone’s mic to record a voice message and send to another user.The bigger picture is that POF aims to differentiate itself from Tinder and others going forward by doubling down on conversations – something that’s already a key focus for the company. It’s also the second largest in terms of monthly users, behind Tinder. And it claims to have the most conversations compared with other dating apps, with 2.5 million taking place on its platform daily.The company also says it was seeing million in revenue at the time of its acquisition, and has been growing that in the double-digits since.But it has since remained fairly quiet, in terms of the state of its business, and has been slow to roll out upgrades even as Tinder soared. For starters, POF is gearing up to launch a collection of new features designed to bring its app into the more modern age of dating.The launch follows a significant revamp of the app’s user interface this summer, which will soon extend to the web.Plenty of Fish is poised to lead the charge on that,” he adds.